-
Full story: Closing the chasm between PR and Wikipedia
If you’re a PR practitioner, especially if you work for an agency, you may have experienced a dark side of Wikipedia when it comes to editing existing entries or creating new ones for clients. It’s not anecdotal when you hear someone say “Public relations people are not welcomed to edit Wikipedia entries” and you wonder […]
-
Full story: EU: The internet cuts out the middle man
The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. […] A recent example of the power of the internet for deputies was the mobilising effect it had on opponents of Acta – a controversial […]
-
Full story: The Hobson and Holtz Report – Podcast #647: April 16, 2012
Content summary: New call-in number for North America; a recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week; Shel and Neville’s session from Amsterdam is a Speakers and Speeches post on FIR; an update on last week’s Pinterest report highlights a UK campaign to get women to stop driving while […]
-
Full story: Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine: “[…] Good Ideas has been especially designed […]
Hello, and
Welcome
Prime Topics
- Artificial Intelligence
- Aside
- Business
- Communication
- For Immediate Release podcast
- Marketing
- Politics
- Public Relations
- Social Media
- Technology
- Trends
- Work-Life Balance
Latest 5 Posts
- NevilleHobson.com is Now an Archive
- Letting Go of SEO and Writing for Engagement
- AI and the End of Billable Hours
- Whatever Happened to Offline Blog Editors?
- Completing the Move From WordPress to Ghost
Podcasts
Blogroll
