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Full story: Closing the chasm between PR and Wikipedia
If you’re a PR practitioner, especially if you work for an agency, you may have experienced a dark side of Wikipedia when it comes to editing existing entries or creating new ones for clients. It’s not anecdotal when you hear someone say “Public relations people are not welcomed to edit Wikipedia entries” and you wonder where that came from – it’s stated in Wikipedia’s editing policies and in specific publications such as this rather good presentation “Speaking Different Languages –…
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Full story: EU: The internet cuts out the middle man
The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. […] A recent example of the power of the internet for deputies was the mobilising effect it had on opponents of Acta – a controversial international anti-counterfeit treaty. The parliament – due to decide whether to reject the agreement in summer – was recently the subject of a global 2-million…
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Full story: The Hobson and Holtz Report – Podcast #647: April 16, 2012
Content summary: New call-in number for North America; a recap of Ragan’s International Public Relations and Social Media Summit in Amsterdam last week; Shel and Neville’s session from Amsterdam is a Speakers and Speeches post on FIR; an update on last week’s Pinterest report highlights a UK campaign to get women to stop driving while wearing high heels; News That Fits: five new studies combine to provide a clear picture of the direction digital content is going, a discussion on…
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Full story: Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine: “[…] Good Ideas has been especially designed with tablet-friendly features such as smaller articles, greater emphasis on visuals, smart phone-friendly typefaces and an interactive contents page, making it accessible for both the…











