If you tweet a problem or complaint about your Sprint mobile service or device, you’re likely to hear back pretty quickly from a Sprint Ninja, an employee volunteer who will work to resolve your issue. While some Ninjas engage in this kind of customer support, others are brand evangelists. They all undergo training, and the […]

Content summary: Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this […]

Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles, California-based management and digital consulting firm. The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results […]