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  • Communication, Mobile, Public Relations, Technology, Web

    Integrated CIPR news on your desktop – shame about mobile

    By

    Neville Hobson

    •

    27 January 2012

    The Chartered Institute of Public Relations (CIPR) launched a social media newsroom on January 23. In  their words, it “integrates announcements on our website with our Twitter feed, Facebook and LinkedIn pages and with the CIPR Conversation.” It’s a good example of an organization evolving how it communicates information about itself (and, in this case, […]

    Full story: Integrated CIPR news on your desktop – shame about mobile
  • Business, Europe, Google+, Social Media, Society, Web

    Social media: word of mouth at scale

    By

    Neville Hobson

    •

    24 January 2012

    Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg: […] She argued that we’re living in the midst of a revolution and said that social media has resulted in three key […]

    Full story: Social media: word of mouth at scale
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #635: January 23, 2012

    By

    Neville Hobson

    •

    23 January 2012

    Content summary: FIR Book Review of ‘YouTube for Business’ is up; reminders: inaugural FIR Book Club on Jan 27 with Christopher Barger, GaggleAmp webinar on Jan 31; new FIR Interviews posted: Bob Fine, Social Media Monthly magazine, and Adam Kmiec, Walgreens; CREWE project to audit Fortune 100 on Wikipedia; News That Fits: of course employees […]

    Full story: The Hobson and Holtz Report – Podcast #635: January 23, 2012
  • Communication, For Immediate Release, Innovation, Public Relations, Social Media, Web

    FIR Interview: Walgreens Social Media Director Adam Kmiec

    By

    Neville Hobson

    •

    22 January 2012

    FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the US and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in a social media-focused effort to build awareness among customers of alternatives to Express Scripts, the […]

    Full story: FIR Interview: Walgreens Social Media Director Adam Kmiec
  • Ethics, Google+, Law, Mainstream Media, Politics, Society, Web

    Pick up the pitchforks

    By

    Neville Hobson

    •

    22 January 2012

    Powerful stuff from +Clay Shirky who describes the US entertainment and media industry thus in his call to ‘pick up the pitchforks’ re SOPA and PIPA: “[…] This is an industry that demands payment from summer camps if the kids sing Happy Birthday or God Bless America, an industry that issues takedown notices for a […]

    Full story: Pick up the pitchforks
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