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  • Communication, Mobile, Public Relations, Technology, Web

    Integrated CIPR news on your desktop – shame about mobile

    By

    Neville Hobson

    •

    27 January 2012

    The Chartered Institute of Public Relations (CIPR) launched a social media newsroom on January 23. In  their words, it “integrates announcements on our website with our Twitter feed, Facebook and LinkedIn pages and with the CIPR Conversation.” It’s a good example of an organization evolving how it communicates information about itself (and, in this case, about a profession and its membership) and how it enables easier sharing of its content in ways that are measurable, eg, social-share buttons, and linking…

    Full story: Integrated CIPR news on your desktop – shame about mobile
  • Business, Europe, Google+, Social Media, Society, Web

    Social media: word of mouth at scale

    By

    Neville Hobson

    •

    24 January 2012

    Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg: […] She argued that we’re living in the midst of a revolution and said that social media has resulted in three key trends: the shift from anonymity to authentic identity, the shift from wisdom of the crowds to wisdom of the people, and the shift from being…

    Full story: Social media: word of mouth at scale
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #635: January 23, 2012

    By

    Neville Hobson

    •

    23 January 2012

    Content summary: FIR Book Review of ‘YouTube for Business’ is up; reminders: inaugural FIR Book Club on Jan 27 with Christopher Barger, GaggleAmp webinar on Jan 31; new FIR Interviews posted: Bob Fine, Social Media Monthly magazine, and Adam Kmiec, Walgreens; CREWE project to audit Fortune 100 on Wikipedia; News That Fits: of course employees are three times more active on social networks; Ragan promo; Dan York reports on the first battle against SOPA won, and more; could a ‘Secret…

    Full story: The Hobson and Holtz Report – Podcast #635: January 23, 2012
  • Communication, For Immediate Release, Innovation, Public Relations, Social Media, Web

    FIR Interview: Walgreens Social Media Director Adam Kmiec

    By

    Neville Hobson

    •

    22 January 2012

    FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the US and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in a social media-focused effort to build awareness among customers of alternatives to Express Scripts, the prescription benefit manager through which hundreds of thousands of people in the US pay for their prescription medications. Unable to reach an agreement to renew…

    Full story: FIR Interview: Walgreens Social Media Director Adam Kmiec
  • Ethics, Google+, Law, Mainstream Media, Politics, Society, Web

    Pick up the pitchforks

    By

    Neville Hobson

    •

    22 January 2012

    Powerful stuff from +Clay Shirky who describes the US entertainment and media industry thus in his call to ‘pick up the pitchforks’ re SOPA and PIPA: “[…] This is an industry that demands payment from summer camps if the kids sing Happy Birthday or God Bless America, an industry that issues takedown notices for a 29-second home movie of a toddler dancing to Prince. Traditional American media firms are implacably opposed to any increase in citizens’ ability to create, copy,…

    Full story: Pick up the pitchforks
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