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  • For Immediate Release

    FIR Video Interview with Eric Schwartzman on Collaborative Consumption

    By

    Neville Hobson

    •

    6 January 2012

    Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. (If you don’t see the video embedded above, watch it on YouTube.) Eric’s experience prompted thinking about collaborative consumption services in general. These are services […]

    Full story: FIR Video Interview with Eric Schwartzman on Collaborative Consumption
  • Books, For Immediate Release

    First FIR Book Club meeting on Jan 27 with guest author Christopher Barger

    By

    Neville Hobson

    •

    6 January 2012

    Friday, January 27, 20112pm EST, 7pm GMT, 11am PSTListen online We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher Barger. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call +1 347 843 4882 during the program. Order the […]

    Full story: First FIR Book Club meeting on Jan 27 with guest author Christopher Barger
  • Books, For Immediate Release

    FIR Book Review: The Like Economy

    By

    Neville Hobson

    •

    5 January 2012

    The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer […]

    Full story: FIR Book Review: The Like Economy
  • Communication, Public Relations, Reputation, Social Media, Society, Twitter, Web

    Trust in Twitter takes a knock

    By

    Neville Hobson

    •

    4 January 2012

    If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs to the person whose name appears on it, and not someone else. After all, Twitter […]

    Full story: Trust in Twitter takes a knock
  • Communication, For Immediate Release, Podcasting, Social Media

    Obviously maths isn’t our strong point

    By

    Neville Hobson

    •

    3 January 2012

    Shel Holtz and I mark a milestone today as January 3 is the anniversary of the first episode of The Hobson & Holtz Report podcast which we started together on this date in 2005. As we said in the latest episode of the show, which we recorded yesterday, today we begin our seventh year of […]

    Full story: Obviously maths isn’t our strong point
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