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Full story: FIR Video Interview with Eric Schwartzman on Collaborative Consumption
Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. (If you don’t see the video embedded above, watch it on YouTube.) Eric’s experience prompted thinking about collaborative consumption services in general. These are services […]
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Full story: First FIR Book Club meeting on Jan 27 with guest author Christopher Barger
Friday, January 27, 20112pm EST, 7pm GMT, 11am PSTListen online We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher Barger. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call +1 347 843 4882 during the program. Order the […]
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Full story: FIR Book Review: The Like Economy
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer […]