NevilleHobson .com – Page 258

For Immediate Release

FIR Video Interview with Eric Schwartzman on Collaborative Consumption

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Neville Hobson

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6 January 2012

Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. (If you don’t see the video embedded above, watch it on YouTube.) Eric’s experience prompted thinking about collaborative consumption services in general. These are services that connect buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and address issues that arise as a result of…
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Books, For Immediate Release

First FIR Book Club meeting on Jan 27 with guest author Christopher Barger

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Neville Hobson

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6 January 2012

Friday, January 27, 20112pm EST, 7pm GMT, 11am PSTListen online We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher Barger. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call +1 347 843 4882 during the program. Order the book now (Amazon: US | Canada | UK) so you can read it before the call! (That’s the idea of a book club, after all.)…
Full story: First FIR Book Club meeting on Jan 27 with guest author Christopher Barger
Books, For Immediate Release

FIR Book Review: The Like Economy

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Neville Hobson

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5 January 2012

The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional – but the field is cluttered with hype, foolishness, and ‘fake’ solutions that don’t deliver results. This book gives you what you really need:…
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Communication, Public Relations, Reputation, Social Media, Society, Twitter, Web

Trust in Twitter takes a knock

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Neville Hobson

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4 January 2012

If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs to the person whose name appears on it, and not someone else. After all, Twitter has verified that it is so. Indeed, Twitter says of its verification: Verification is currently used to establish authenticity of identities on Twitter. The goal…
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Communication, For Immediate Release, Podcasting, Social Media

Obviously maths isn’t our strong point

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Neville Hobson

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3 January 2012

Shel Holtz and I mark a milestone today as January 3 is the anniversary of the first episode of The Hobson & Holtz Report podcast which we started together on this date in 2005. As we said in the latest episode of the show, which we recorded yesterday, today we begin our seventh year of podcasting. We tweeted that metric, Facebooked it and Google Plused it. Got nice messages back from fans. Great stuff, we love you all. :) Except…
Full story: Obviously maths isn’t our strong point