-
Full story: The Hobson and Holtz Report – Podcast #632: January 2, 2012
Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is Christopher Barger; upcoming FIR Interview this week with Eric Schwartzman about AirBNB; News That Fits: […]
-
Full story: Ebooks: the next online battleground
Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product, sensing easy profits. Meanwhile, devices to consume new digital content take off like rockets among […]
-
Full story: Three things to make QR codes worthwhile
No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to read them. Last, some who […]
-
Full story: FIR Book Review: ROI of Social Media
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment about the book from Altimeter Group Partner Jeremiah Owyang: “We know that for 2011 and […]
Hello, and
Welcome
Prime Topics
- Artificial Intelligence
- Aside
- Business
- Communication
- For Immediate Release podcast
- Marketing
- Politics
- Public Relations
- Social Media
- Technology
- Trends
- Work-Life Balance
Latest 5 Posts
- NevilleHobson.com is Now an Archive
- Letting Go of SEO and Writing for Engagement
- AI and the End of Billable Hours
- Whatever Happened to Offline Blog Editors?
- Completing the Move From WordPress to Ghost
Podcasts
Blogroll
