NevilleHobson .com – Page 275

Business, Communication, Innovation, Social Media, Web

Mayo Clinic sets a high bar with social media

By

Neville Hobson

•

28 September 2011

Using social media in highly-regulated industries such as healthcare is fraught with hurdles and pitfalls for the unwary communicator, especially where it involves engagement with patients. In an industry that still has no official guidance on how to use social media in major countries, it’s little wonder that mistakes can happen and FUD takes centre […]
Full story: Mayo Clinic sets a high bar with social media
Business, Communication, Experiences, Interviews, Public Relations, Social Media, Trends, Web

It’s time to experiment

By

Neville Hobson

•

27 September 2011

Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview has just been published. (If you don’t see the video embedded above, view it on […]
Full story: It’s time to experiment
Business, Communication, Marketing, Social Media, Social Networks, Trends, Web

Social trajectories and the ones that matter

By

Neville Hobson

•

27 September 2011

This chart showing the share of time spent online by US social networkers is interesting in that Facebook’s usage-growth trajectory is consistent over quite a long period, three years or so. The overall picture suggests that there are only two dominant players that matter – Google and Facebook. AOL looks in terminal decline with Microsoft […]
Full story: Social trajectories and the ones that matter
For Immediate Release

The Hobson and Holtz Report – Podcast #618: September 26, 2011

By

Neville Hobson

•

26 September 2011

Content summary: Some immediate changes to format as a result of feedback from the listener survey: topic links as Delicious bookmarks, News That Fits up front and listener comments moved back; Ragan promo; News That Fits: discussion on Facebook changes and implications for communicators including listeners’ opinions; Dan York’s report also on Facebook with a […]
Full story: The Hobson and Holtz Report – Podcast #618: September 26, 2011
Business, Communication, Investor Relations, Public Relations, Reputation

Famous last words

By

Neville Hobson

•

26 September 2011

It’s probably no surprise to anyone that Oswald Gruebel, the CEO of Swiss bank UBS, quit his job on Saturday in the wake of the rogue trading scandal at the bank’s London office. That alleged crookery looks like will cost the bank its anticipated profit for at least Q3, no bonuses for employees who would […]
Full story: Famous last words

The Hobson and Holtz Report – Podcast #618: September 26, 2011

Famous last words

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Mayo Clinic sets a high bar with social media

It’s time to experiment

Social trajectories and the ones that matter

The Hobson and Holtz Report – Podcast #618: September 26, 2011

Famous last words

Welcome

Prime Topics

Latest 5 Posts

Podcasts

Blogroll