NevilleHobson .com – Page 277

Business, Communication, Investor Relations, Public Relations, Reputation, Web

When a UBS headline doesn’t tell you a story

By

Neville Hobson

•

15 September 2011

I’ve been following developments today in the UBS $2 billion rogue trades scandal – and the latest news re an arrest of the alleged rogue trader in London today – which could lead the Swiss bank group to report a financial loss for the third quarter of 2011. Visiting the UBS online newsroom, I was […]
Full story: When a UBS headline doesn’t tell you a story
Business, Communication, Events, Marketing, Professional Development, Social Media

Get your ticket now and be part of the Dell B2B Social Media Huddle in November

By

Neville Hobson

•

15 September 2011

Kerry Bridge and I discussed the forthcoming Dell B2B Social Media Huddle today as we continued our planning for the fourth in this series of one-day business briefings that have proven to be popular during the past few years. The next one on November 3, 2011, look like it will be equally popular. We saw […]
Full story: Get your ticket now and be part of the Dell B2B Social Media Huddle in November
Business, Communication, Ethics, Journalism, Public Relations, Reputation, Society, Workplace

Being inclusive about PR ethics

By

Neville Hobson

•

15 September 2011

One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that attention. It doesn’t matter a bit that the PRSA’s initiative happens to be organized by […]
Full story: Being inclusive about PR ethics
Communication, Employee Communication, Innovation, Social Media, Workplace

A memorable video to tell your social media policy story

By

Neville Hobson

•

14 September 2011

If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the Australian state of Victoria produced this communication gem last March, entitled simply “A short video […]
Full story: A memorable video to tell your social media policy story
Communication, Experimenting, For Immediate Release, Marketing, Social Media, Technology

Join the FIR GaggleAmp experiment

By

Neville Hobson

•

13 September 2011

After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp experiment each week on FIR to provide listeners with insights into how this unique, innovative […]
Full story: Join the FIR GaggleAmp experiment

When a UBS headline doesn’t tell you a story

Being inclusive about PR ethics

Welcome

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When a UBS headline doesn’t tell you a story

Get your ticket now and be part of the Dell B2B Social Media Huddle in November

Being inclusive about PR ethics

A memorable video to tell your social media policy story

Join the FIR GaggleAmp experiment

Welcome

Prime Topics

Latest 5 Posts

Podcasts

Blogroll