GaggleAMP is a service that helps amplify your social media messages. The company describes itself as follows: "For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. […]

Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1. In this FIR interview, co-host Neville Hobson speaks with HSBC’s Betony Taylor, PR Manager, and Aden Davies, Innovation Technician, to discuss the bank’s […]

Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of a survey that sought to get a handle on how companies dealt with competencies and […]