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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #613: August 22, 2011

    By

    Neville Hobson

    •

    22 August 2011

    Content summary: FIR listener survey live next week; Shel’s video interview with Lee Hopkins is up; some impressions of Asia from Shel’s three-country trip for IABC last week; Eric Schwartzman’s workshops cancelled outside North America; no Michael Netzley report this week; SNCR call for entries for the 6th Annual Excellence in New Communications Awards; listener […]

    Full story: The Hobson and Holtz Report – Podcast #613: August 22, 2011
  • Business, Communication, Ethics, Marketing, Public Relations, Social Media, Trends

    The rocky road for pharma and social media

    By

    Neville Hobson

    •

    22 August 2011

    A report in the Financial Times (and other mainstream media) last week highlights the real risks for companies in regulated industries when they get it wrong in how they make use of social media as communication channels, in this case, Twitter. The FT reports that German pharma company Bayer was sharply reprimanded by the UK […]

    Full story: The rocky road for pharma and social media
  • For Immediate Release

    FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory

    By

    Neville Hobson

    •

    22 August 2011

    Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of "symbolic convergence" is applicable to Twitter. In this FIR Interview, co-host Shel Holtz met up with Lee in Sydney, […]

    Full story: FIR Interview: Lee Hopkins on Twitter and symbolic convergence theory
  • Business, Communication, Marketing, Public Relations, Reputation, Technology, Travel, Trends

    Will iPads lead to better customer service?

    By

    Neville Hobson

    •

    21 August 2011

    British Airways “revolutionises customer service using iPads,” says a BA press release on August 17 about a service trial that got quite a bit of attention this week. The airline says it’s trialling iPads with 100 cabin crew to enable them to improve the service they give to passengers by, for instance, quickly identifying where […]

    Full story: Will iPads lead to better customer service?
  • Communication, Social Media, Social Networks, Society, Web

    How to stay safe and secure on Facebook

    By

    Neville Hobson

    •

    21 August 2011

    Facebook has just published a handy guide to help you do all you can to stay safe and secure when you are online and using the social networking site. Available on free download, the 14-page PDF entitled "A Guide to Facebook Security For Young Adults, Parents, and Educators" offers a wealth of common-sense and practical […]

    Full story: How to stay safe and secure on Facebook
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