A piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success, says John Earnhardt about Cisco’s new technology news site, The Network. The Network is very much about sharing. Launched in mid June 2011, The Network is an evolution of Cisco’s well-regarded "News@Cisco" site. According to Earnhardt, The Network is Cisco’s effort to tell stories and share information on the topics that are the most important to…

FIR Live #23 Saturday, July 30, 2011 10am PT / 1pm ET / 6pm UK Participate or listen in These days, for a variety of reasons, every company needs to be a media company. Call it brand journalism. Call it what you like. More and more companies are employing tactics that accommodate the concept. On the next episode of FIR Live, we’ll discuss what it means to be a media company – and why it’s important – with: Tom Foremski,…

Content summary: Vote for FIR on Podcast Alley; FIR now on Stitcher Radio; first FIR Plus video is up; FIR Live coming July 30 on ‘every company is a media company’, panelists include Tom Foremski, Mark Ragan and Wendy Tenaka of Cisco; listener comments and FIR Friendfeed Room round-up; Ragan promo; News That Fits: the scandal of the News of The World one more nail in traditional news’ coffin, Dan York reports on NOTW and more, the Media Monitoring Minute…