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Full story: FIR Interview: Jonny Bentwood on Tweetlevel and Bloglevel
Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings – typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers. In this FIR Interview, Neville Hobson, talks with Jonny Bentwood at Edelman London about BlogLevel and version 2.0 of TweetLevel, free tools that…
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Full story: Can they handle the truth?
Today might be a momentous one in the unfolding drama that embraces News Corporation, phone hacking by journalists, police bribery, corruption and who knows what else as Rupert Murdoch and son James face a Parliamentary select committee investigating events that make up this scandal. Expectations look to be very high indeed that the Murdochs and ex-News International executive Rebekah Brooks might "come clean" in their questioning by the committee. Indeed, clamours for them to "tell the truth" are overwhelming. If…
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Full story: The Hobson and Holtz Report – Podcast #608: July 18, 2011
Content summary: FIR Interview with Cisco’s John Earnhardt posted, interview coming with Edelman’s Jonny Bentwood about Tweetlevel and Bloglevel; next FIR Live is on July 30; "About" page survey; listener comments from the FIR Friendfeed Room; Ragan promo; News That Fits: discussion on PR practice, ethics and reputation issues surrounding News Corporation and the scandal that began in the UK with the News of The World and phone hacking, and consider the role of Edelman as communication counsel to News…
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