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  • Business, Communication, Ethics, Investor Relations, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Web

    Seeing PR sense behind latest News International events

    By

    Neville Hobson

    •

    15 July 2011

    The announcement this morning that News International CEO Rebekah Brooks had resigned provoked near-universal applause on Twitter, from what I could see in my content stream. It was also reported in mainstream media around the world, illustrating quite clearly how significant this is beyond the UK. This and related events today look like the result […]

    Full story: Seeing PR sense behind latest News International events
  • For Immediate Release

    FIR Interview: Cisco’s John Earnhardt on ‘The Network’ social newsroom

    By

    Neville Hobson

    •

    14 July 2011

    A piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success, says John Earnhardt about Cisco’s new technology news site, The Network. The Network is very much about sharing. Launched in mid June 2011, The Network is an evolution of Cisco’s well-regarded […]

    Full story: FIR Interview: Cisco’s John Earnhardt on ‘The Network’ social newsroom
  • Business, Communication, Mainstream Media, Politics, Public Relations, Reputation, Social Media, Society, Twitter, Web

    Making some drama from the NOTW crisis

    By

    Neville Hobson

    •

    13 July 2011

    Last week, the focus was on the News of The World and phone hacking, culminating in the newspaper’s final edition on Sunday July 10. This week, attention has shifted dramatically as events have moved up level by level to embrace the ultimate owner of the British newspaper, News Corporation, in a genuine crisis that could […]

    Full story: Making some drama from the NOTW crisis
  • For Immediate Release

    Next FIR Live – July 30: Every company is a media company

    By

    Neville Hobson

    •

    12 July 2011

    FIR Live #23 Saturday, July 30, 2011 10am PT / 1pm ET / 6pm UK Participate or listen in These days, for a variety of reasons, every company needs to be a media company. Call it brand journalism. Call it what you like. More and more companies are employing tactics that accommodate the concept. On […]

    Full story: Next FIR Live – July 30: Every company is a media company
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #607: July 11, 2011

    By

    Neville Hobson

    •

    11 July 2011

    Content summary: Vote for FIR on Podcast Alley; FIR now on Stitcher Radio; first FIR Plus video is up; FIR Live coming July 30 on ‘every company is a media company’, panelists include Tom Foremski, Mark Ragan and Wendy Tenaka of Cisco; listener comments and FIR Friendfeed Room round-up; Ragan promo; News That Fits: the […]

    Full story: The Hobson and Holtz Report – Podcast #607: July 11, 2011
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