Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings – typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with […]

Content summary: FIR Interview with Cisco’s John Earnhardt posted, interview coming with Edelman’s Jonny Bentwood about Tweetlevel and Bloglevel; next FIR Live is on July 30; "About" page survey; listener comments from the FIR Friendfeed Room; Ragan promo; News That Fits: discussion on PR practice, ethics and reputation issues surrounding News Corporation and the scandal […]