NevilleHobson .com – Page 296

Business, Communication, Experiences, Marketing, Web

Focus your business in 140 characters

By

Neville Hobson

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10 June 2011

I spent a frustrating fifteen minutes today trawling around a company’s website to try and find a succinct description of them. Googling them didn’t help a bit – every description I did encounter around the web actually didn’t say what they do in a way I can use. Why is is that so many companies do a really terrible job at making available a short and clear description that, at a glance, lets you understand their business and makes it…
Full story: Focus your business in 140 characters
For Immediate Release

FIR Interview: Georgette Tan and Project Inspire

By

Neville Hobson

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10 June 2011

Project Inspire is a joint initiative by UN Women Singapore and MasterCard to help participants create a better world of opportunities for women and children in Asia Pacific, Middle East and Africa. Under the program, participants submit a video pitch with their idea to help empower disadvantaged women and girls, through education, skills training, financial inclusion, social entrepreneurship. Participants are eligible to win a US$25,000 grant to bring their vision to life. Special recognition will be given to the Best…
Full story: FIR Interview: Georgette Tan and Project Inspire
For Immediate Release

The Hobson and Holtz Report – Podcast #602: June 6, 2011

By

Neville Hobson

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6 June 2011

Content summary: Two FIR Book Reviews posted: "Welcome to the Fifth Estate" and "The Thank You Economy"; Shel and Neville interviewed in SimplyCommunicate and Neville on SimplyTV; an offer from our friends at the Inside PR podcast (we accept!); results of the most recent Pollstream poll; listener comments discussion; Ragan promo; News That Fits: Dove’s response to criticism over its latest US ad campaign, Michael Netzley reports from Singapore on business social networks in Singapore and Japan and more, CustomScoop…
Full story: The Hobson and Holtz Report – Podcast #602: June 6, 2011
Business, Communication, Investor Relations, Marketing, Public Relations, Social Media, Trends, Web

What the FTSE 100 do with social media

By

Neville Hobson

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6 June 2011

If you want to get a rich snapshot view on what many of the FTSE 100 companies are doing with social media, look no further than "The Communicators’ Guide to FTSE 100 Social Media Use" published last week by the Three_D division of Threepipe, a London-based communication consultancy, and CorpComms magazine. The report includes an analysis of the most active sectors across social media channels, and assessments of the top FTSE 100 companies on Facebook (nine examples) and on Twitter…
Full story: What the FTSE 100 do with social media
Communication, Experiences, For Immediate Release, Personal Development, Podcasting, Professional Development, Social Media

FIR’s still a labour of love

By

Neville Hobson

•

5 June 2011

On May 23, my podcasting partner Shel Holtz and I marked a milestone number for our weekly business podcast For Immediate Release: The Hobson and Holtz Report, usually referred to simply as ‘FIR’ – episode number 600. Many of our listeners had nice things to say about this anniversary of sorts, for which we’re grateful. Shortly after FIR 600, Shel and I had a terrific conversation with Kelly Kass, the New York-based editor of Simply-Communicate.com, which appeared as an interview…
Full story: FIR’s still a labour of love