The Thank You Economy by Gary Vaynerchuk. FIR Book Review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, The Thank You Economy. Vaynerchuk earlier hit the bestseller charts with Crush It. He oversaw spectacular growth of Wine Library through the use of social media. He was also a guest on FIR Live #15. Here’s the Amazon product description of the book: "The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract…

Welcome to the Fifth Estate, by Geoff Livingston. FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. Here’s the Amazon product description of the book: "Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and…