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Full story: If FIFA looks like it’s in a crisis…
When is a crisis not really a crisis? The answer is simple, according to the president of FIFA, the world governing body of professional football. FIFA has been embroiled in a scandal of alleged bribery and corruption for months with no end in sight. In an ill-tempered press conference yesterday, FIFA president Sepp Blatter – standing for re-election this week in a farcical-looking exercise where he is now the only candidate – insists that FIFA is not in crisis, despite…
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Full story: The Hobson and Holtz Report – Podcast #601: May 30, 2011
Content Summary: FIR Book Review coming of Geoff Livingston’s "Fifth Estate"; Shel was at BlogWorld New York for a day; Shel and Neville interviewed by Kelly Kass, SimplyCommunicate; Neville on Simply.TV this week; Update: Twitter, freedom of speech, privacy and the law; listener comments from the Friendfeed FIR Room; Ragan promo; News That Fits: Toyota owners to get a private social network and Ford’s developing medical tech for cars and drivers, Dan York reports on the Urban Outfitters alleged design…
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Full story: Story-telling the Audi way
German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year (it takes place at Le Mans in France on June 11-12). I imagine, too, that not coincidentally, such words fit with Audi’s brand attributes and values: Vorsprung durch Technik in action, as it were. Brand Republic reports that Audi will…
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