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  • Business, Marketing, Public Relations, Reputation, Sport

    If FIFA looks like it’s in a crisis…

    By

    Neville Hobson

    •

    31 May 2011

    When is a crisis not really a crisis? The answer is simple, according to the president of FIFA, the world governing body of professional football. FIFA has been embroiled in a scandal of alleged bribery and corruption for months with no end in sight. In an ill-tempered press conference yesterday, FIFA president Sepp Blatter – […]

    Full story: If FIFA looks like it’s in a crisis…
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #601: May 30, 2011

    By

    Neville Hobson

    •

    30 May 2011

    Content Summary: FIR Book Review coming of Geoff Livingston’s "Fifth Estate"; Shel was at BlogWorld New York for a day; Shel and Neville interviewed by Kelly Kass, SimplyCommunicate; Neville on Simply.TV this week; Update: Twitter, freedom of speech, privacy and the law; listener comments from the Friendfeed FIR Room; Ragan promo; News That Fits: Toyota […]

    Full story: The Hobson and Holtz Report – Podcast #601: May 30, 2011
  • Business, Marketing, Social Media, Society, Trends, Twitter, Web

    Social media engagement huge in China

    By

    Neville Hobson

    •

    29 May 2011

    Experian, the global information services company, launched its Experian Hitwise measurement service in China a few days ago. The press release says that the new service will help meet increasing demand from domestic and international marketers for tools to improve their online marketing, content development, affiliate strategies and search tactics for the Chinese market. I […]

    Full story: Social media engagement huge in China
  • Communication, Events, Experiences, Professional Development, Social Media, Twitter

    Tips for being social at conferences

    By

    Neville Hobson

    •

    29 May 2011

    A reality today at many conferences and other large-scale organized events is that attendees at those events are going to tweet, post photos, comment on walls and otherwise talk online about what they’re experiencing (or anything else that comes to mind). Even where event organizers recognize this reality – and there are many who don’t […]

    Full story: Tips for being social at conferences
  • Advertising, Communication, Europe, Innovation, Marketing, Public Relations, Sport

    Story-telling the Audi way

    By

    Neville Hobson

    •

    25 May 2011

    German car maker Audi has published a terrific video that tells a compelling story about teamwork, technology, individual courage and stamina – all requisite elements of what Audi looks for to win the Le Mans 24-Hour Race again this year (it takes place at Le Mans in France on June 11-12). I imagine, too, that […]

    Full story: Story-telling the Audi way
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