NevilleHobson .com – Page 300

For Immediate Release

The Hobson and Holtz Report – Podcast #599: May 16, 2011

By

Neville Hobson

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16 May 2011

Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits – the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what to do: the roles individual firms and the professional associations should play, our roles as communicators and opinion-formers in the social spaces; the Media Monitoring…
Full story: The Hobson and Holtz Report – Podcast #599: May 16, 2011
Ethics, Public Relations, Reputation

How Burson Marsteller can emerge from its Facebook PR fiasco

By

Neville Hobson

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14 May 2011

The "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email conversation between him and the Burson executive. In its outreach, Burson had refused to name its client. The mainstream media has been all over this…
Full story: How Burson Marsteller can emerge from its Facebook PR fiasco
Communication, Events, IABC, Professional Development, Social Networks

The IABC sunshine conference

By

Neville Hobson

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11 May 2011

I did like the "Hello, sunshine!" greeting on the promotional postcard mailing you see here that I received this week from IABC about the 2011 World Conference taking place in San Diego, USA, next month. In British usage, ‘hello sunshine’ is an informal friendly greeting although I couldn’t find the origin of the phrase in an online search; the first Wikipedia reference to it is to the song of the same name by the Welsh band Super Furry Animals in…
Full story: The IABC sunshine conference
For Immediate Release

The Hobson and Holtz Report – Podcast #598: May 9, 2011

By

Neville Hobson

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9 May 2011

Content summary: FIR listener survey coming soon; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; our best wishes to CC Chapman as he recovers from surgery; listener comments discussion; Ragan promo; News That Fits: PR industry fills vacuum left by shrinking newsrooms, how Twitter lets people but not the media flout super-injunctions, special report from Bob LeDrew about Canadian blogger Derek K. Miller who died last week, the Media Monitoring…
Full story: The Hobson and Holtz Report – Podcast #598: May 9, 2011
Business, Communication, Events, Marketing, Professional Development, Social Media

Understand more about social CRM

By

Neville Hobson

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9 May 2011

Last Friday, I participated in Social CRM 2011, a one-day conference in London organized by Luke Brynley-Jones. The event attracted well over 100 participants who came to hear a range of excellent speakers and join in discussion over a topic that defies clear definition – social customer relationship management or, simply, social CRM. Indeed, a consistent and simple definition of the term eluded all the speakers. So just see what happens if you search online for a definition of social…
Full story: Understand more about social CRM