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Full story: Get ready for advertisers’ real-time bidding
Does this scenario reflect your recent online experiences? You are browsing for lampshades on a department store’s website. You grow bored, and surf across to the website of your favourite daily newspaper. Mysteriously, the lampshades follow you: an advertisement for the same brand appears next to the article you are reading. Welcome to the world of real-time bidding, says The Economist – a cleverer and nosier way of selling advertising that is beginning to shake up the online media business.…
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Full story: The election QR code that lacks imagination
Much of the UK went to the polls today in a mix of national and local elections. Elections for the Scottish Parliament, the Welsh Assembly and the Northern Ireland Assembly are being held, as are polls in 279 English councils. And there is the national referendum on the so-called Alternative Vote system where voters will decide on how MPs are elected to the House of Commons. As I write this, the polls are still open for another 45 minutes, until…
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Full story: Top 20 UK tech blogs for May 2011
Tomorrow, May 5, European search engine and news portal Wikio will be publishing the latest monthly ranking of the top 100 technology blogs in the UK. I have the usual sneak peek ahead of publication at the top 20 from the full list of the top 100 tech blogs. Here are the top 20 for May 2011. Positions relative to last month are shown in parentheses: TechCrunch Europe (=) Geeky Gadgets (=) Electricpig.co.uk (=) Speckyboy (=) Thoughts from the Sidelines…
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Full story: The Hobson and Holtz Report – Podcast #597: May 2, 2011
Content summary: Today’s news topics dominated by the killing of Osama bin Laden; vote for FIR on Podcast Alley; FIR Book Review posted: Social Location Marketing by Simon Salt; recording of FIR Live #22 posted; Pollstream poll results and new poll; IABC’s Handbook of Organizational Communication 2nd edition is out; Shel and Neville recording IABC World Conference podcasts; listener comments discussion; Ragan promo; News That Fits – News of Osama bin Laden’s death spreads like wildfire via social channels, the…
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