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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #599: May 16, 2011

    By

    Neville Hobson

    •

    16 May 2011

    Content summary: The 600th episode of FIR is next week; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; listener comments discussion; Ragan promo; News That Fits – the Burson Marsteller / Facebook kerfuffle: the basics of the story, how the companies responded, ethical issues, what […]

    Full story: The Hobson and Holtz Report – Podcast #599: May 16, 2011
  • Ethics, Public Relations, Reputation

    How Burson Marsteller can emerge from its Facebook PR fiasco

    By

    Neville Hobson

    •

    14 May 2011

    The "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email […]

    Full story: How Burson Marsteller can emerge from its Facebook PR fiasco
  • Communication, Events, IABC, Professional Development, Social Networks

    The IABC sunshine conference

    By

    Neville Hobson

    •

    11 May 2011

    I did like the "Hello, sunshine!" greeting on the promotional postcard mailing you see here that I received this week from IABC about the 2011 World Conference taking place in San Diego, USA, next month. In British usage, ‘hello sunshine’ is an informal friendly greeting although I couldn’t find the origin of the phrase in […]

    Full story: The IABC sunshine conference
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #598: May 9, 2011

    By

    Neville Hobson

    •

    9 May 2011

    Content summary: FIR listener survey coming soon; FIR promo: free tickets to Social Media Marketing & Monitoring 2011 conference in San Francisco on May 23; our best wishes to CC Chapman as he recovers from surgery; listener comments discussion; Ragan promo; News That Fits: PR industry fills vacuum left by shrinking newsrooms, how Twitter lets […]

    Full story: The Hobson and Holtz Report – Podcast #598: May 9, 2011
  • Business, Communication, Events, Marketing, Professional Development, Social Media

    Understand more about social CRM

    By

    Neville Hobson

    •

    9 May 2011

    Last Friday, I participated in Social CRM 2011, a one-day conference in London organized by Luke Brynley-Jones. The event attracted well over 100 participants who came to hear a range of excellent speakers and join in discussion over a topic that defies clear definition – social customer relationship management or, simply, social CRM. Indeed, a […]

    Full story: Understand more about social CRM
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