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Full story: The Hobson and Holtz Report – Podcast #592: March 28, 2011
Content summary: New FIR Interviews posted with ClearWire’s Adam Parker and Edelman Japan’s Ross Rowbury; FIR Interview coming with Azeem Azhar, founder of Peer Index; congratulations to social media pioneer Christopher Barger who moves from GM to Porter Novelli’s Voce; listener comments discussion; Ragan promo; News That Fits: Let your peers rate your PR influence […]
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Full story: FIR Interview: Edelman Japan President Ross Rowbury on earthquake-tsunami communications
In this FIR Interview, guest interviewer Jon Hoel talks with Ross Rowbury, president of Edelman Japan, about communications in the wake of the devastating Japan earthquake and tsunami on March 11, 2011. (An excerpt from this interview was included in FIR #591 on March 21, 2011.) Get this podcast: Download the MP3 file (5.15Mb, 12:52) […]
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Full story: The acceptance hurdles for QR codes
QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to the QR codes in the […]
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Full story: Ten blogs which might be a good role model
Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael – who is a lecturer at the Singapore Management University and a contributor to the FIR podcast – didn’t give me much more information as you can see from his […]