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Full story: FIR Book Review: UnMarketing by Scott Stratten
UnMarketing: Stop Marketing, Start Engaging, by Scott Stratten FIR Book Reviews editor Bob LeDrew reviews Scott Stratten’s UnMarketing. According to the official Amazon.com review, "UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential […]
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Full story: The Hobson and Holtz Report – Podcast #581: January 10, 2011
Content summary: Happy birthday Eric Schwartzman!; listener comments discussion; News That Fits: can Dave Winer reinvent blogging?, Dan York reports on DimDim and more, the Media Monitoring Minute with CustomScoop, a third of consumers now shopping via mobile, Michael Netzley reports from Singapore, Pollstream promo, David Phillips reports on the envisioning Digital Europe 2030 report; […]
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