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Full story: Grasping the nettle of PR spam
Spam: a scourge of contemporary life. I’m talking about the digital variety rather than the savoury meat product originating in a mists-of-time, analogue age. Just about the worst kind of spam I see is that which purports to be relevant and representative of good media relations or blogger relations or personal outreach or whatever. In […]
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Full story: Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler
Companies that encourage their HEROes – the label Josh Bernoff and Ted Schadler apply to highly-empowered and resourceful employees whose experiments and innovations on customers’ behalf result in extraordinary customer service – reap the benefits. That’s the subject up for discussion on the next FIR Live with the co-authors of Empowered, the follow-up to the […]
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Full story: The Hobson and Holtz Report – Podcast #566: September 27, 2010
Content summary: Neville and Shel together for the first time in a couple weeks; Jeanne C. Meister interview and Dell SMaC Talk panel discussion have both been posted; listener comments; 5 minutes on… open employee access to social media in British Columbia, top 10 PR measurement mistakes from Katie Paine, security issue warnings about the […]
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Full story: FIR Speakers and Speeches: Panel discussion at Dell SMaC Talk Unconference, London
Engaging and energizing employees around its social media successes and strategy was the foundation underpinning the Dell "SMaC Talk Unconference," an event for employees in the computer maker’s EMEA region which took place in London on September 21, 2010. Part of the event was a panel discussion in which four invited guests from outside Dell […]
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