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Full story: A simple answer to texting while driving
With a lot of cars on the UK roads this Bank Holiday weekend, it’s a fair bet that quite a few drivers will be using their mobile phones while driving their vehicles. While holding a mobile device in your hand and using it when driving is illegal in the UK, hands-free use isn’t. So if […]
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Full story: The Hobson and Holtz Report – Podcast #561: August 23, 2010
Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity […]
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Full story: Are ads in books such a bad idea?
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the […]
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Full story: Shopkick may redefine consumer loyalty
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of 2054, the year of the film’s story, advertising displays deliver targeted advertising to passers-by: video […]
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Full story: The Hobson and Holtz Report – Podcast #560: August 16, 2010
Content summary: FIR Live #18 posted; David Parmet joins Converseon; listener comments; 5 minutes on… Twitter’s official tweet button has arrived, a few mobile web stats and facts, HP has lost its way, GAP offering FourSquare discount; the Media Monitoring Minute with CustomScoop; News That Fits: TweetChats for business, Michael Netzley reports from Singapore on […]
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