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Full story: FIR Speakers and Speeches: Jen McClure and Vinay Iyer on Social CRM
Content summary: SNCR President Jen McClure and Vinay Iyer, vice president of SAP CRM Global Marketing, presented a breakout session, “Intro to Social CRM,” at NewComm Forum 2010 as part of the Social CRM track on Wednesday, April 21, 2010. From the NewComm Forum session description: There has been broad experimentation with social media channels by both B2B and B2C companies in the past few years. Today, companies are realizing that traditional customer engagement channels like call centers, web and…
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Full story: The Hobson and Holtz Report – Podcast #550: June 7, 2010
Content summary: Shel’s in Toronto for the IABC 2010 World Conference; more FIR Speakers & Speeches podcasts posted, and more to come; 5 minutes on… is Digg dying?, FT iPad app proves more popular than its iPhone app (should that be a surprise?), Lufthansa mixes flight updates with social media, blogs vs Twitter: some metrics, is the US descending into a nation of bloggers?; listener comment; News That Fits: satire and wisdom from @BPGlobalPR, B2B increasing its social spend, Michael…
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Full story: FIR Book Review – Zappos’ Tony Hsieh and Delivering Happiness
Delivering Happiness: A Path to Profits, Passion, and Purpose is the new book by Tony Hsieh, the CEO of Zappos.com. A combination of memoir, essays, business lessons, inspiration and a bit of zen, the book recounts the road taken by Zappos.com from unlikely online shoe outlet to billion-dollar business and Amazon.com acquisition target. The book focuses on Hsieh’s unwavering commitment to a culture of service supported by a commitment to openness. Combined with charm and wit, this quick and easy…
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Full story: IABC 2010 conference underway
The IABC 2010 World Conference takes place in Toronto, Canada, this week, where an expected 1,400 communicators from around the world gather for four days of listening and learning. Pre-conference events started yesterday – including, for the first time at an IABC event, an unconference session – and the actual conference runs until June 9. The annual conference is a terrific event, a distinct highlight on any communicator’s professional development calendar. I remember the 2009 conference that I took part…
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