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Full story: Getting Creative with sound
A name synonymous with personal computers and sound is Creative Technology, the Singapore-based company founded in 1981 that helped kick-start the era of digital multimedia with its Sound Blaster sound cards. More recently, Creative has become well known for its range of portable digital audio players under the Zen brand. Today, Creative is driving its business globally in MP3 players, portable media centres, multimedia speakers and headphones, digital and web cameras, graphics solutions, music keyboards and PC peripherals. A few…
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Full story: Football merchandising kicks off
It’s under a week to go before the 2010 world cup kicks off in host country South Africa with the first match being Uruguay vs France on June 11. Here in England, it’s now hard to go anywhere without being exposed to the merchandising blitz of products of every shape, size and type that you can buy to show that you support the national team. Flags, stickers, bunting, apparel, toys, accessories, you name it, you can buy it. There’s even…
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Full story: FIR Speakers and Speeches: Maggie Fox on Understanding the New Media Landscape
Content summary: Maggie Fox, founder of the Social Media Group, spoke on April 22, 2010 in a breakout session at NewComm Forum 2010 in San Mateo, California. From the NewComm Forum session description: You are wasting millions of dollars online every year. It’s time to stop. This session aims to fully explain the concept of “building channel†and completely change the way you spend your marketing and communications dollars on the web. Join Social Media Group Founder and CEO Maggie…
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