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  • For Immediate Release

    FIR Speakers and Speeches: Francesca Karpel on social media and employee engagement

    By

    Neville Hobson

    •

    27 May 2010

    Content summary: Francesca Karpel, senior manager of Internal Communications at NetApp, delivered a breakout session at the 2010 New Communications Forum titled "How Social Media & Online Communities Strengthen Employee Engagement," April 23, 2010. From the NewComm Forum session description: NetApp (#1 on Fortune’s Best Companies to Work For in January 2009) employees around the […]

    Full story: FIR Speakers and Speeches: Francesca Karpel on social media and employee engagement
  • Business, Communication, Events, Marketing, Presentations, Public Relations, Social Media, Web, Workplace

    Video presentations on B2B social media

    By

    Neville Hobson

    •

    26 May 2010

    Yesterday’s DellB2b Social Media Huddle that took place at Microsoft’s London office – which has excellent facilities for this type of event including robust and reliable wifi – was highly worthwhile, according to much of the comment I heard from many participants in the pub last night after the event. (In the pub: that’s where […]

    Full story: Video presentations on B2B social media
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #548: May 24, 2010

    By

    Neville Hobson

    •

    24 May 2010

    Content summary: Manish Mehta’s NCF10 keynote posted as an FIR Speakers & Speeches podcast; FIR’s at the Dell B2B Social Media Huddle in London on May 25; What’s up?: Google Wave revamped and available to everyone, Microsoft is the most social company, Nestle capitulates to social pressure, online UK election campaigns did influence voters; FriendFeed […]

    Full story: The Hobson and Holtz Report – Podcast #548: May 24, 2010
  • Business, Communication, Leadership, Public Relations, Reputation, Web

    No ifs or buts from Zappos

    By

    Neville Hobson

    •

    24 May 2010

    What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up to $1.6 million? Here’s what Zappos did in relation to their 6pm.com online store: […] […]

    Full story: No ifs or buts from Zappos
  • Business, Communication, Marketing, Social Media

    Where does Ambi Pur fit in Procter and Gamble’s social media plans?

    By

    Neville Hobson

    •

    24 May 2010

    Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and educational institution. The brand is Ambi Pur air fresheners and the scientific institution is National […]

    Full story: Where does Ambi Pur fit in Procter and Gamble’s social media plans?
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