NevilleHobson .com – Page 358

For Immediate Release

FIR Speakers and Speeches: Francesca Karpel on social media and employee engagement

By

Neville Hobson

•

27 May 2010

Content summary: Francesca Karpel, senior manager of Internal Communications at NetApp, delivered a breakout session at the 2010 New Communications Forum titled "How Social Media & Online Communities Strengthen Employee Engagement," April 23, 2010. From the NewComm Forum session description: NetApp (#1 on Fortune’s Best Companies to Work For in January 2009) employees around the world wanted more opportunities to communicate – with each other and with leadership. Based on this employee input, NetApp built an online community, NetApp Live,…
Full story: FIR Speakers and Speeches: Francesca Karpel on social media and employee engagement
Business, Communication, Events, Marketing, Presentations, Public Relations, Social Media, Web, Workplace

Video presentations on B2B social media

By

Neville Hobson

•

26 May 2010

Yesterday’s DellB2b Social Media Huddle that took place at Microsoft’s London office – which has excellent facilities for this type of event including robust and reliable wifi – was highly worthwhile, according to much of the comment I heard from many participants in the pub last night after the event. (In the pub: that’s where you get real feedback.) I agree – I thought it was extremely useful, so many stories, examples, ideas and possibilities shared, discussed and otherwise talked…
Full story: Video presentations on B2B social media
For Immediate Release

The Hobson and Holtz Report – Podcast #548: May 24, 2010

By

Neville Hobson

•

24 May 2010

Content summary: Manish Mehta’s NCF10 keynote posted as an FIR Speakers & Speeches podcast; FIR’s at the Dell B2B Social Media Huddle in London on May 25; What’s up?: Google Wave revamped and available to everyone, Microsoft is the most social company, Nestle capitulates to social pressure, online UK election campaigns did influence voters; FriendFeed FIR Room roundup; News that Fits: BP’s oil spill crisis brings SMS alerts from Deepwater Horizon Response, Greenpeace’s BP logo contest, when @BPGlobalPR is not…
Full story: The Hobson and Holtz Report – Podcast #548: May 24, 2010
Business, Communication, Leadership, Public Relations, Reputation, Web

No ifs or buts from Zappos

By

Neville Hobson

•

24 May 2010

What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up to $1.6 million? Here’s what Zappos did in relation to their 6pm.com online store: […] While weâ€™re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million – ouch) selling…
Full story: No ifs or buts from Zappos
Business, Communication, Marketing, Social Media

Where does Ambi Pur fit in Procter and Gamble’s social media plans?

By

Neville Hobson

•

24 May 2010

Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and educational institution. The brand is Ambi Pur air fresheners and the scientific institution is National Geographic. It was the latter’s logo that caught my attention first, seemingly a little out of place in the household air fresheners aisle at the…
Full story: Where does Ambi Pur fit in Procter and Gamble’s social media plans?