Overflow from FIR #520 on January 25, 2009. Sunday Times: OMG: brains can’t handle all our Facebook friends IT Pro: Brain Can’t Handle More Than 150 Facebook Friends Finds Oxford Boffin Daily Telegraph: Facebook friends are virtual, finds Oxford University study Download this podcast (3.09Mb, 7:35) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

Content summary: FIR Live #17 recording published, FIR Interview with Scott & White is up, another FIR Interview coming tomorrow; we’re at NewComm Forum 2010 in April; Neville’s in Dublin, Ireland, later this week at the PRII and hosting a social conversation; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: are Facebook and Twitter viable news sources?, Melanie Schregardus vs the Mail on Sunday Ireland illustrates when being open on your blog collides with…

Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panellists: Deirdre Breakenridge Beth Harte Mitch Joel Valeria Maltoni Bill Sledzik Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at…

Scott & White, a hospital network in the Central Texas city of Temple, had only recently launched its social media strategy when it became one of the main hospitals to which victims of the Fort Hood shooting were taken for treatment. Those social media channels – implemented in large part to create greater connections between the hospital network and the local community – became the central means by which the hospital communicated its role in treating the shooting victims. In…