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Full story: The Hobson and Holtz Report – Podcast #519: January 21, 2010
Content summary: Congrats to Jeremy Wright who’s joined Thornley Fallis in Toronto; FIR Live on Saturday: Valeria Maltoni joins the panel; Scott and White FIR Interview on Friday; FIR Interview with a special guest coming on Monday; Dan York reports from ITExpo in Miami on Facebook, curation, Google Docs, and more; the Media Monitoring Minute with CustomScoop, which prompts a discussion on pay-for-access to mainstream media sites such as the New York Times online and its similarity to the Financial…
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Full story: Campaign creativity in Latin America
If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them in Latin America and one in Spain – which illustrates good things are going on in an area of the world that may not capture front-of-mind attention in the English-speaking business world. The ten companies and campaigns highlighted by AdAge…
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Full story: FIR Live on Jan 23: structuring communication functions
FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. So we’re hoping for a lively conversation in FIR Live #17: Structuring Communications Functions, the next FIR Live on Blogtalk Radio discussion on Saturday January 23. We’re…
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Full story: The Hobson and Holtz Report – Podcast #518: January 18, 2010
Content summary: FIR Live on Blogtalk Radio on Jan 23; upcoming FIR Interview; Michael Netzley in Singapore in conversation with Kaiser Kuo in Beijing about Google and China; the Media Monitoring Minute with CustomScoop; News That Fits: consumer sites shift from websites and microsites to social media, businesses need to formalize their social media policies says Cisco study; listener comments discussion; music from Chunqiu (Spring and Autumn); and more. Get FIR: Download the MP3 file (23.2Mb, 57:52) Subscribe to the…
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