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  • Business, Communication, Marketing, Public Relations, Social Media, WCG, Weblogs

    GSK’s healthcare blog doesn’t cross the line

    By

    Neville Hobson

    •

    13 January 2010

    If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesn’t cross any regulatory line? One company that’s successfully addressing this is pharmaceutical giant […]

    Full story: GSK’s healthcare blog doesn’t cross the line
  • Business, Communication, Ethics, Investor Relations, Workplace

    The truth about synergies

    By

    Neville Hobson

    •

    12 January 2010

    I watched an interview at lunchtime today on the BBC News channel where Roger Carr, chairman of Cadbury, was being asked a number of questions concerning his company’s position as it confronts a hostile takeover bid by Kraft Foods. Towards the conclusion of the interview, Carr said something most interesting in response to a question […]

    Full story: The truth about synergies
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #516: January 11, 2010

    By

    Neville Hobson

    •

    11 January 2010

    Content summary: Two FIR Interviews posted: Andrea Weckerle and Maggie Fox; FIR Interview coming with Ford’s Scott Monty and Paul Thomas; next FIR Live on Jan 23; congratulations to CC Chapman for 5 years and 300 episodes of Accident Hash, and to Joseph Jaffe for being acquired; Michael Netzley in Singapore in conversation with Shashank […]

    Full story: The Hobson and Holtz Report – Podcast #516: January 11, 2010
  • For Immediate Release

    FIR Interview: Maggie Fox, president, Social Media Group, on a social media RFP template

    By

    Neville Hobson

    •

    11 January 2010

    The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services. In this 25-minute interview with FIR co-host Shel Holtz, Social Media Group CEO Maggie Fox […]

    Full story: FIR Interview: Maggie Fox, president, Social Media Group, on a social media RFP template
  • Business, Communication, Marketing, Public Relations, Social Media, WCG

    The PR agent as trusted counsellor and mentor

    By

    Neville Hobson

    •

    8 January 2010

    Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.” The five PR firms in the list of agencies to watch in 2010 begins with […]

    Full story: The PR agent as trusted counsellor and mentor
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