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Full story: Meet the ridiculous David Cameron
I bet that Conservative Party communication planners didn’t imagine that the result of the billboards of David Cameron plastering poster sites up and down the country this week (click the thumbnail for the full image) is the soft backlash that has taken place. Just about the only comment you’ll find online is ridicule over the obvious airbrushing of Cameron’s face. Indeed, the ridicule has already prompted a number of parody websites that focus not only on the airbrushing but also…
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Full story: Help Haiti via SMS donations
Inspired by a report a few days ago in the New York Times on how making donations via text message on mobile phones in the US to support relief efforts in earthquake-devastated Haiti had raised over $2 million in donations, I wondered on Twitter if anyone was looking at making this idea work in the UK. I even asked Vodafone and O2 directly what they thought of the idea. O2 said they were actively looking at it. I didn’t hear…
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Full story: The Hobson and Holtz Report – Podcast #517: January 14, 2010
Content summary: It’s just Shel today, thanks to travel schedules and time zone issues; Neville’s interview with Scott Monty and Paul Thomas from Ford Motor Company is up; FIR Live is still happening on January 23; Dan York’s Report; the Media Monitoring Minute from CustomScoop; News That Fits: a new surge of news reports about Twitter is prompted by the Haiti earthquake, Tom Foremski wonders if PR professionals should pitch reporters on their ability to drive traffic to reporters’ stories;…
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Full story: FIR Interview: Scott Monty and Paul Thomas, Ford Motor Company
One of the US ‘Big Three’ automakers, the Ford Motor Company is recognized in the broad marketing community as a pioneer in using social media effectively as part of its strategic and product-supporting communication activities that directly support the company’s business objectives. In the United States in particular, Ford has embraced social media tools such as Facebook, Twitter and blogs as well as outreach to influencers. But what about elsewhere in the world, outside North America? How has Ford embraced…
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