NevilleHobson .com – Page 382

Business, Communication, Marketing, Public Relations, Social Media, WCG, Weblogs

GSK’s healthcare blog doesn’t cross the line

By

Neville Hobson

•

13 January 2010

If youâ€™re in a regulated industry of some kind â€“ financial services, for instance, or healthcare â€“ how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesnâ€™t cross any regulatory line? One company thatâ€™s successfully addressing this is pharmaceutical giant GlaxoSmithKline in the USA with its â€˜More Than Medicineâ€™ blog launched in May 2009. Looking through the blog will give you a good sense of…
Full story: GSK’s healthcare blog doesn’t cross the line
Business, Communication, Ethics, Investor Relations, Workplace

The truth about synergies

By

Neville Hobson

•

12 January 2010

I watched an interview at lunchtime today on the BBC News channel where Roger Carr, chairman of Cadbury, was being asked a number of questions concerning his companyâ€™s position as it confronts a hostile takeover bid by Kraft Foods. Towards the conclusion of the interview, Carr said something most interesting in response to a question by interviewer Simon Jack about expected synergies if Kraft succeeds: Synergies is a euphemism for heavy cost cuts. Thatâ€™s probably what anyone whoâ€™s been through…
Full story: The truth about synergies
For Immediate Release

The Hobson and Holtz Report – Podcast #516: January 11, 2010

By

Neville Hobson

•

11 January 2010

Content summary: Two FIR Interviews posted: Andrea Weckerle and Maggie Fox; FIR Interview coming with Ford’s Scott Monty and Paul Thomas; next FIR Live on Jan 23; congratulations to CC Chapman for 5 years and 300 episodes of Accident Hash, and to Joseph Jaffe for being acquired; Michael Netzley in Singapore in conversation with Shashank Nigam of Simpliflyings; the Media Monitoring Minute with CustomScoop; News That Fits: NLA suspends web clippings charges pending copyright appeal from Meltwater News, David Meerman…
Full story: The Hobson and Holtz Report – Podcast #516: January 11, 2010
For Immediate Release

FIR Interview: Maggie Fox, president, Social Media Group, on a social media RFP template

By

Neville Hobson

•

11 January 2010

The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services. In this 25-minute interview with FIR co-host Shel Holtz, Social Media Group CEO Maggie Fox explains the document’s origins and why her company is making it available with no strings attached. Get this podcast: Download the MP3 file (10.2Mb, 25:20)…
Full story: FIR Interview: Maggie Fox, president, Social Media Group, on a social media RFP template
Business, Communication, Marketing, Public Relations, Social Media, WCG

The PR agent as trusted counsellor and mentor

By

Neville Hobson

•

8 January 2010

Last week, the US edition of PR Week published its annual Editorsâ€™ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazineâ€™s editors predict â€œwill make headlines in 2010.â€ The five PR firms in the list of agencies to watch in 2010 begins with WeissComm (WCG for short), the agency I joined in October here in the UK. Perhaps not surprisingly, PR Weekâ€™s assessment of WCG is exactly how…
Full story: The PR agent as trusted counsellor and mentor