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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #511: December 21, 2009

    By

    Neville Hobson

    •

    21 December 2009

    Content summary: FIR takes a break on Christmas Eve; the FIR ID3 tag issue is resolved; Shel joined a tweetup in Birmingham, AL; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore; News That Fits: Google Earth comes to Audi, wifi hotspots on Ford wheels, finding a social media agency that knows what […]

    Full story: The Hobson and Holtz Report – Podcast #511: December 21, 2009
  • Business, Mainstream Media, Marketing, Social Media, Web

    Making The Economist social

    By

    Neville Hobson

    •

    21 December 2009

    The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, says the FT, calling it another sign that traditional publishers are looking to social media as a substantial source of web traffic and new readers. The Financial Times’ report says that users of The Economist’s website will […]

    Full story: Making The Economist social
  • Business, Communication, Europe, Public Relations, Reputation, Society, Travel

    It it weren’t a serious matter, it would be a farce

    By

    Neville Hobson

    •

    20 December 2009

    Winter certainly did arrive in many parts of the UK overnight on Thursday with thick snow blanketing much of the eastern and southern parts of England. Friday December the 18th was a day of complete chaos on the roads, on the trains and in the air with motorways impassable – I have first-hand experience of […]

    Full story: It it weren’t a serious matter, it would be a farce
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #510: December 17, 2009

    By

    Neville Hobson

    •

    19 December 2009

    Content summary: Shel’s on the road but producing the show anyway; Dan York’s report; Media Monitoring Minute; News That Fits: The Huffington Post charges companies to participate in its comment areas and Twitter feeds, The Guardian’s pay-for iPhone app could be the model for mainstream media, Saatchi & Saatchi blows a social media assignment in […]

    Full story: The Hobson and Holtz Report – Podcast #510: December 17, 2009
  • Business, Investor Relations, Marketing, Public Relations, Reputation, Society

    The $220m effect of Tiger Woods’ fall

    By

    Neville Hobson

    •

    17 December 2009

    Tiger Woods’ personal life may be out of the prime time news headlines at the moment but the financial consequences of what he allegedly did are now becoming clear. I’m talking about the effect on business, not only the value of the many sponsorship contracts Woods has but also predictions on the effects on the […]

    Full story: The $220m effect of Tiger Woods’ fall
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