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  • Business, Communication, NevilleHobson.com, Reputation, Technology, Weblog Tools, Weblogs

    Little trust in Technorati

    By

    Neville Hobson

    •

    15 November 2009

    Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I mean. This is what Technorati says about this blog in terms of authority and rank: […]

    Full story: Little trust in Technorati
  • Advertising, Ethics, Experiences, Reputation

    Advertorial sharp practice

    By

    Neville Hobson

    •

    15 November 2009

    If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out that it will cost you money. That’s what happened to me on Friday morning, and […]

    Full story: Advertorial sharp practice
  • Communication, Public Relations, Software, Web

    A minimalist approach to PR outreach for Bing

    By

    Neville Hobson

    •

    15 November 2009

    Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what I’ve seen. Maybe there might have been more written and spoken about the milestone, including […]

    Full story: A minimalist approach to PR outreach for Bing
  • For Immediate Release

    FIR Interview: Steve Rubel, Lifestreamer

    By

    Neville Hobson

    •

    14 November 2009

    If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media early adopter and evangelist, geek, re-inventor and lifestreamer. In this FIR Interview, co-hosts Neville Hobson […]

    Full story: FIR Interview: Steve Rubel, Lifestreamer
  • Business, Communication, Technology, Web, Workplace

    Cloud computing made simple

    By

    Neville Hobson

    •

    13 November 2009

    If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation  is difficult for some people to easily grasp. That’s where Lee Lefever enters the picture with the latest in his CommonCraft tech video series – Cloud Computing in Plain […]

    Full story: Cloud computing made simple
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