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Full story: Little trust in Technorati
Is Technorati worth anyone’s attention any more? I ask because I no longer have much faith in the accuracy of their data where Technorati’s information about your own site is different depending on where you see it. Here’s what I mean. This is what Technorati says about this blog in terms of authority and rank: The figure on the right shows an authority level of 602. The number on the left shows 1495 which, Technorati says, is the blog’s rank…
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Full story: Advertorial sharp practice
If you ever get a phone call from a company called PSCA International asking you to contribute an article for one of their magazines (which they call books), don’t get suckered into agreeing to do something and then finding out that it will cost you money. That’s what happened to me on Friday morning, and I feel a bit of idiot for getting so suckered. This company, whose presence online sits behind the name ‘publicservice.co.uk’, publishes a number of publications…
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Full story: A minimalist approach to PR outreach for Bing
Microsoft formally launched their Bing search engine in the UK last Friday. I saw a number of reports in the mainstream media on the day itself and one or two posts in the blogosphere. But that’s largely it from what I’ve seen. Maybe there might have been more written and spoken about the milestone, including a post by me, if my experience at the receiving end of some pretty weak outreach by email had been even a little more thoughtful.…
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Full story: FIR Interview: Steve Rubel, Lifestreamer
If there’s one significant voice in the PR profession that attracts attention and influences opinion within the industry and outside of it on a global scale, that voice is Steve Rubel: PR practitioner at Edelman Digital, blogging pioneer, social media early adopter and evangelist, geek, re-inventor and lifestreamer. In this FIR Interview, co-hosts Neville Hobson and Shel Holtz talk with Steve on a wide range of topics that stimulate his insight and commentary, including lifestreaming – what is it and…
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Full story: Cloud computing made simple
If you’re trying to understand technical concepts such as cloud computing, a resource like Wikipedia is helpful in explaining what it is. Yet even Wikipedia’s explanation is difficult for some people to easily grasp. That’s where Lee Lefever enters the picture with the latest in his CommonCraft tech video series – Cloud Computing in Plain English. Watch this 3-minute video, and you’ll understand the basic concept of what cloud computing can actually do for a business – precisely what most…
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