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  • Books, For Immediate Release

    FIR Interview: Silvia Cambie and Yang-May Ooi

    By

    Neville Hobson

    •

    12 July 2009

    Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantaneously online and creating new audiences. Against this backdrop, International Communications Strategy: Developments in […]

    Full story: FIR Interview: Silvia Cambie and Yang-May Ooi
  • Experiences, Marketing, Mobile, Society, Trends, Web

    Zero expectation of 118 800

    By

    Neville Hobson

    •

    11 July 2009

    So that explains why the new mobile phone directory 118 800 was unreachable yesterday. The Telegraph reports: […] An online directory inquiry website for mobile phones has crashed due to the volume of owners trying to remove their names from the system. Up to 16 million out of 42 million telephone numbers were bought from […]

    Full story: Zero expectation of 118 800
  • Business, Mainstream Media, Public Relations, Trends, Web

    Back to the dark ages with pay per click for PRs

    By

    Neville Hobson

    •

    11 July 2009

    You might remember the huge kerfuffle last summer about the Associated Press and its plans to charge bloggers on a pay-per-word basis every time a blogger used any content from an AP story in a blog post. So, for instance, if you grabbed a paragraph of text and pasted it into your blog post – […]

    Full story: Back to the dark ages with pay per click for PRs
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #464: July 9, 2009

    By

    Neville Hobson

    •

    9 July 2009

    Content summary: FIR Interview with Text 100’s Jeremy Woolf posted, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion: Best Buy seeks the wisdom of the crowd to co-create social media job description; Dan York reports on the road in California; the Media Monitoring Minute with CustomScoop; News That Fits: United Breaks […]

    Full story: The Hobson and Holtz Report – Podcast #464: July 9, 2009
  • Business, Experiences, Marketing, Mobile, Public Relations, Software, Trends

    Supermarket shopping on the go

    By

    Neville Hobson

    •

    9 July 2009

    One of the things I consistently say about the iPhone is that it’s all about the apps. For the sheer scope and scale of useful little programs for your iPhone or iPod Touch – known simply as ‘apps’ –  this platform just can’t be beaten. At the last count, there were over 50,000 apps you […]

    Full story: Supermarket shopping on the go
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