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  • Business, Communication, Innovation, Social Media, Trends, Twitter, Workplace

    Job requirement: Twitter followers

    By

    Neville Hobson

    •

    8 July 2009

    A recruitment ad for a Sr. Manager – Emerging Media Marketing Job at US retailer Best Buy includes an item under the “Preferred Qualifications” heading that applicants have “250 plus followers on Twitter.” I guess it’s one way of noting a preference that applicants are savvy, active and connected in the twittersphere and, by implication, […]

    Full story: Job requirement: Twitter followers
  • Blogging, Communication, Leadership, Reputation, Weblogs

    Blogging requires personal participation

    By

    Neville Hobson

    •

    8 July 2009

    Yesterday I led a workshop on blogging in London for the CIPR during which the group spent a bit of time talking about ghost blogging. Scott Adams’ perceptive Dilbert cartoon, first published two years ago, takes an extreme but comical look at a topic that is often discussed in the online PR community and which […]

    Full story: Blogging requires personal participation
  • For Immediate Release

    FIR Interview: Jeremy Woolf, Text 100

    By

    Neville Hobson

    •

    8 July 2009

    PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics. In this FIR Interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Senior Vice President Jeremy Woolf […]

    Full story: FIR Interview: Jeremy Woolf, Text 100
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #463: July 6, 2009

    By

    Neville Hobson

    •

    6 July 2009

    Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as […]

    Full story: The Hobson and Holtz Report – Podcast #463: July 6, 2009
  • Advertising, Business, Ethics, Public Relations, Reputation, Technology, Web

    Numbered days for Phorm

    By

    Neville Hobson

    •

    6 July 2009

    The plans of behavioural targeting firm Phorm for spying on what people do online look to have taken a terminal hit as The Guardian reports. The announcement today of BT’s pull-out suggests it could be hard for Phorm to continue in business, let alone further develop its Webwise Discover targeted ad technology. BT drops Phorm […]

    Full story: Numbered days for Phorm
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