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Full story: Blogging requires personal participation
Yesterday I led a workshop on blogging in London for the CIPR during which the group spent a bit of time talking about ghost blogging. Scott Adams’ perceptive Dilbert cartoon, first published two years ago, takes an extreme but comical look at a topic that is often discussed in the online PR community and which […]
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Full story: FIR Interview: Jeremy Woolf, Text 100
PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics. In this FIR Interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Senior Vice President Jeremy Woolf […]
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Full story: The Hobson and Holtz Report – Podcast #463: July 6, 2009
Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as […]
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Full story: Numbered days for Phorm
The plans of behavioural targeting firm Phorm for spying on what people do online look to have taken a terminal hit as The Guardian reports. The announcement today of BT’s pull-out suggests it could be hard for Phorm to continue in business, let alone further develop its Webwise Discover targeted ad technology. BT drops Phorm […]