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  • Communication, Marketing, Social Media, Society, Web, Workplace

    Cluetrain #9: Trust is the key

    By

    Neville Hobson

    •

    28 April 2009

    Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that “markets are conversations.” Pretty radical stuff for many people in many companies to think about at the time. I remember reading Cluetrain for the first time in 2001, not really agreeing with […]

    Full story: Cluetrain #9: Trust is the key
  • Ethics, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

    Nice concept, Phorm, pity about the execution

    By

    Neville Hobson

    •

    28 April 2009

    An organization often in the news here in the UK is Phorm, the US-registered company behind some controversial experiments to measure people’s behaviours when they’re online through behavioural targeting. The latest move by Phorm in an escalating battle to win over opinions is an interesting one – set up a website with a catchy name […]

    Full story: Nice concept, Phorm, pity about the execution
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #443: April 27, 2009

    By

    Neville Hobson

    •

    27 April 2009

    Content summary: FIR Live #13 posted; FIR Listener Survey closes May 1; announcing the winner of the FIR Listener Contest to win free entry to Next09 Hamburg: Norbert Mayer-Wittmann; Michael Netzley reports from Singapore on Rebecca MacKinnon and her chat with Anti-CNN.com; the Media Monitoring Minute with CustomScoop; announcing a new FIR Listener Contest: win […]

    Full story: The Hobson and Holtz Report – Podcast #443: April 27, 2009
  • Communication, Experimenting, Innovation, Mobile, Podcasting, Social Media, Software

    Audioboo beyond the iPhone

    By

    Neville Hobson

    •

    27 April 2009

    One of the hottest apps for the iPhone is Audioboo, a free services that lets you record up to five minutes of audio on your iPhone and then publish the recording to the web. It’s audio blogging made easy. I’ve been using it since it launched in March and love it for its simplicity and […]

    Full story: Audioboo beyond the iPhone
  • Events, For Immediate Release

    Win a free ticket to Somesso London 09

    By

    Neville Hobson

    •

    27 April 2009

    We’re thrilled to announce a new FIR Listener Contest where one listener to the premier PR podcast can win a free ticket to go to Somesso London 09 in London on Friday May 15, 2009. Rather than act as a ‘101 guide’ for using various social media platforms, Somesso aims to answer the questions posed […]

    Full story: Win a free ticket to Somesso London 09
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