Content Summary: Writing in ReadWriteWeb on April 7, Marshall Kirkpatrick provided the framework for this FIR Live discussion to address a thorny question: Is social media monitoring critical or creepy? Our discussion explored many aspects of the increasingly-popular business activity of monitoring social media for references and mentions of you, your brand, your company, or any other topic you’re paying attention to. How does the human, conversational and informal nature of much social media – notably, Twitter – gel with…

Content summary: Shel’s in Texas; next FIR Live on Saturday April 25; FIR Listener Contest closes Friday April 24; FIR Listener Survey update, closes May 1; Dan York reports on Earth Day, blo.gs, Google Profiles, and more; the Media Monitoring Minute with CustomScoop; News That Fits: celebrities and the Terminator on Twitter, survey says journalists want social media links in online newsrooms, Skygrid launches, JP Morgan Chase Bank’s interesting use of social media for debt collection, Heyman study on employee…