NevilleHobson .com – Page 458

Business, Communication, Public Relations, RSS, Social Media, Trends, Twitter, Web

Twitter is for listening

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Neville Hobson

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21 April 2009

I make no apologies for another post about Twitter. If youâ€™re fed up with Twitter posts, you donâ€™t have to read this one â€“ but Iâ€™m going to make a case for why you should. So keep reading. Donâ€™t think of the increasing user numbers we keep hearing about as just so much more noise you have to filter out if youâ€™re on Twitter yourself. Remember, Twitter is an opt-in idea: you decide whether or not to open an account…
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For Immediate Release

The Hobson and Holtz Report – Podcast #441: April 20, 2009

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Neville Hobson

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20 April 2009

Content summary: A look at initial results from the 2009 FIR Listener Survey; next FIR Live on BlogTalk Radio on April 25; still time to enter the FIR Listener Contest; update discussion: lessons and opinions about the Dominoâ€™s Pizza crisis; the Media Monitoring Minute with CustomScoop; News That Fits: â€˜Smeargateâ€™ highlights the demise of command-and-control communication and how the rules have changed in UK politics; listenersâ€™ comments discussion; news about Thursdayâ€™s show; music from The Minions; and more. Get FIR:…
Full story: The Hobson and Holtz Report – Podcast #441: April 20, 2009
Business, Communication, Society, Trends, Twitter

Twitter at the peak

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Neville Hobson

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20 April 2009

This post addresses a question Iâ€™ve been thinking about for quite a few weeks â€“ in fact, every time a news report or stats about Twitter are published somewhere â€“ and talks to specific points made by quite a few people, bloggers and journalists alike, in the past week. The question is: Is Twitter just so much hype? That question seems to be popping up a great deal in the past few days after the Kutcher/CNN popularity contest in the…
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Communication, Politics, Public Relations, Social Media

On digital defects and other political gaps

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Neville Hobson

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20 April 2009

Of all the continuing reporting, commentary, op-eds and general opinion about the Damian McBride affair aka Smeargate that Iâ€™ve been reading, an opinion piece by PR Week editor Danny Rogers in todayâ€™s Guardian is pretty good. Rogers assesses the current gap between Labour and the Conservatives in how each party sees, even understands, social media and how it works in political communication. [â€¦] The problem is that the rules have changed. Now [Labour] find themselves up against a band of…
Full story: On digital defects and other political gaps
Communication, Politics, Public Relations, Society, Web

A dose of pre-Budget propaganda

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Neville Hobson

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19 April 2009

I just spend a minute and a half watching Chancellor of the Exchequer Alistair Darling talking about the 2009 UK budget, the details of which heâ€™ll be presenting to Parliament in a few days time, on April 22. What do you think of it? I donâ€™t know about you, but Iâ€™m left only with one question after viewing this video â€“ whatâ€™s the point of it? This video presents the topic in such a patronizing way that Iâ€™m left with…
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