Overflow from FIR #408 on December 22, 2009. News That Fits: Research on the Use of Social Software in the Workplace (PDF) Download this podcast (2.68Mb, 5:45) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

Content summary: New FIR Interview, FIR Live, posted; more FIR content coming; thanks Heather Gorringe who says FIR an inspiration for Wiggly Wigglers; FIR also a fave for ReadWriteWeb; Michael Netzley looks at how Asia’s internet is different; the Media Monitoring Minute with CustomScoop; News That Fits – scientific journal also requires authors to publish in Wikipedia, mainstream media taps live blogging in Canada’s ‘snowmaggedon’; listeners’ comments discussion including more on the TechCrunch ‘embargo is dead’ issue; Christmas Day: FIR…

Content Summary: According to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff, corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them. Why people don’t trust corporate blogs, what to do about it, the differences between trust and effectiveness, and tips for successful business blogging are among the key topics discussed by the…