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  • Business, Communication, Leadership, Workplace

    Tackling ivory towers and silos

    By

    Neville Hobson

    •

    19 November 2008

    Downsizing is the undisputed global management trend of the moment, says The Economist in a feature in the current edition that discusses what some companies are doing to reduce costs beyond the job cuts that have been making the news recently. The Economist describes what companies like Nortel have been doing to cut costs. Action […]

    Full story: Tackling ivory towers and silos
  • Experimenting, RSS, Software, Web, Weblog Tools

    FeedDemon the smooth operator

    By

    Neville Hobson

    •

    18 November 2008

    FeedDemon – the best desktop RSS feed reader for Windows, in my view – will soon be out in a new version 2.8. As is typical in much software development these days, beta versions of the new release are publicly available for testing or trying out, always with the caveat that they are beta versions […]

    Full story: FeedDemon the smooth operator
  • Communication, Marketing, Public Relations, Reputation, Web

    Motrin: Where’s the authentic voice?

    By

    Neville Hobson

    •

    18 November 2008

    Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a few things about it that bother me. First of all, it’s an image not text […]

    Full story: Motrin: Where’s the authentic voice?
  • Business, Communication, Marketing, Public Relations, Reputation, Social Media, Social Networks, Technology, Twitter, Web

    The Motrin storm: breathtaking speed and scale

    By

    Neville Hobson

    •

    18 November 2008

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite locks spread from enthusiasts talking on bike forums to the mainstream media, to a product […]

    Full story: The Motrin storm: breathtaking speed and scale
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #398: November 17, 2008

    By

    Neville Hobson

    •

    17 November 2008

    Content summary: Plans for show #401 on Thanksgiving Day; Shel on a Media Bullseye panel; Neville reflects on a Windows Live briefing in London from Microsoft; FIR Interview with Chuck Hester coming; Michael Netzley reports from Singapore on internet addiction in China, IBM’s Virtual Forbidden City and more; discussion 1: Chris Brogan’s tale of ‘Fortune […]

    Full story: The Hobson and Holtz Report – Podcast #398: November 17, 2008
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