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  • For Immediate Release

    The Hobson and Holtz Report – Podcast #385: October 2, 2008

    By

    Neville Hobson

    •

    4 October 2008

    Content summary: Neville’s moving house; please vote for FIR at Podcast Alley; FIR listener contest update; Dan York reports; Media Monitoring Minute; News That Fits: Todd Defren’s tale of unethical behavior by an SEO agency, Guy Kawasaki gets immediate help after tweeting his dilemma, Jeremy Pepper blasts clueless use of Twitter, SocialText 3.0 will be […]

    Full story: The Hobson and Holtz Report – Podcast #385: October 2, 2008
  • NevilleHobson.com

    Moving days

    By

    Neville Hobson

    •

    1 October 2008

    This is how someone in France did their house move. Wish it was that simple – just take the complete house with you. We’re moving today and tomorrow. And as we’re doing the move ourselves, probably during Friday as well. So largely offline until the weekend. I will be paying attention to contacts in the […]

    Full story: Moving days
  • Business, Communication, Marketing, Public Relations, Reputation

    Brands face trust issues with ‘Made in China’

    By

    Neville Hobson

    •

    29 September 2008

    Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’ Those searching arrived at “Cadbury product recall needs two-way dialogue,” a post I wrote in June 2006 regarding the salmonella contamination scare in the UK confronting Cadbury […]

    Full story: Brands face trust issues with ‘Made in China’
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #384: September 29, 2008

    By

    Neville Hobson

    •

    29 September 2008

    Content summary: FIR listener contest update; Podcamp Ireland; Michael Netzley in Singapore discusses transparency and trust in Asia; the Media Monitoring Minute with CustomScoop; News That Fits – which comes first: employees or customers?, mystery meetings, new books on crowd surfing and brands in networks, lessons learned when launching a venture with social media, MobaTalk […]

    Full story: The Hobson and Holtz Report – Podcast #384: September 29, 2008
  • Communication, Marketing, Public Relations, Social Media, Society, Web

    Raising breast cancer awareness with Tommy

    By

    Neville Hobson

    •

    29 September 2008

    Meet Tommy. He’s the star in a new campaign from Cancer Research UK to promote Breast Cancer Awareness Month which runs through October. Tommy is the ‘breast awareness guy,’ the focal point of a special website and starring in a tongue-in-cheek video in which a woman explains how best to check breasts, the twist being […]

    Full story: Raising breast cancer awareness with Tommy
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