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  • Business, Communication, Public Relations, Reputation, Social Media, Web

    GM launches anti-misinformation website

    By

    Neville Hobson

    •

    6 September 2008

    A new entrant to General Motors’ stable of social media communication channels is GM Facts and Fiction which launched yesterday. The Financial Times reports on this attempt by GM to address what the auto maker sees as unfair and inaccurate criticism “to make a distinction between the facts and rumours surrounding the company.” The FT […]

    Full story: GM launches anti-misinformation website
  • Business, Gadgets, Travel, Workplace

    Becoming a plugged-in traveller

    By

    Neville Hobson

    •

    6 September 2008

    There’s a post by Jake McKee on Dell’s new DigitalNomads blog that suggests some great tips for business travellers to think about when planning a trip, especially concerning your baggage. Don’t check in your bag at the airport, says Jake, but carry it on wherever possible: avoid checking bags at all costs, he stresses. Sound […]

    Full story: Becoming a plugged-in traveller
  • Advertising, Marketing, Spam, Twitter

    An unwelcome email marketing tactic

    By

    Neville Hobson

    •

    4 September 2008

    A marketing email from Dell caught my eye amongst all the inbox content because of the subject line: “Was it something we said?” Curiosity piqued, I clicked on it to open it, and saw the eye-catching image you see above. The mixture of garish colours and popping eyes of the model really grabbed my attention, […]

    Full story: An unwelcome email marketing tactic
  • For Immediate Release

    The Hobson and Holtz Report – Podcast #377: September 4, 2008

    By

    Neville Hobson

    •

    4 September 2008

    Content summary: SNCR awards deadline Sept 8; Twitter questions for Laura Fitton; PR Week blog contest update; follow-up discussion: Seth Godin and ‘the myth of launch PR’; Dan York reports on Google Chrome and upgrading the web; the Media Monitoring Minute with CustomScoop; News That Fits – Google Chrome and the Google way of communicating, […]

    Full story: The Hobson and Holtz Report – Podcast #377: September 4, 2008
  • RSS, Social Media, Software, Web, Weblog Tools

    Really simple RSS with Wikio

    By

    Neville Hobson

    •

    4 September 2008

    If you’re like me, you’ve probably got a range of options for people to subscribe to your blog’s RSS feed. In addition to your main feed, often via FeedBurner, you might offer little chicklets or links that enable people to get your content via their preferred service such as Yahoo, Netvibes, Bloglines, etc. I have […]

    Full story: Really simple RSS with Wikio
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