NevilleHobson .com – Page 535

Advertising, Business, Public Relations, Reputation, Social Media, Travel

No authenticity in slick BA ads for T5

By

Neville Hobson

•

6 August 2008

In my car this morning, I heard a 30-second ad on my local radio station 2-Ten FM from British Airways which talked about the average time experienced by specific passengers when they checked in for a flight at Heathrow’s Terminal 5 yesterday. You might recall the disaster of Terminal 5 when it opened in March: […]
Full story: No authenticity in slick BA ads for T5
For Immediate Release

The Hobson and Holtz Report – Podcast #368: August 4, 2008

By

Neville Hobson

•

4 August 2008

Content summary: Shel’s on the road; PR Week blog contest; Michael Netzley in Singapore discusses culture differences when making a promise; the Media Monitoring Minute with CustomScoop; News That Fits – ExxonMobil and Twitter: looks can be deceptive, lists of brands and media on Twitter, Sky News on Twitter with the Olympic Games, McKinsey survey […]
Full story: The Hobson and Holtz Report – Podcast #368: August 4, 2008
Events, NevilleHobson.com, Public Relations, Weblogs

Vote in PR Week blog contest

By

Neville Hobson

•

4 August 2008

As part of its tenth anniversary celebration, PR Week US edition is holding a contest to find the PR industry’s most worthwhile blog. The contest, which starts today, includes 30 PR blogs from across North America plus two blogs in Europe – mine here in merry old England and Tom Murphy’s in Ireland – making […]
Full story: Vote in PR Week blog contest
Business, Communication, Investor Relations, Public Relations, RSS, Social Media, Web

The emerging self-distribution news model

By

Neville Hobson

•

3 August 2008

Following the July 30 announcement from the US Securities and Exchange Commission (SEC) about new guidance concerning Regulation FD, there has been plenty of online commentary and opinion on what people think it means for business, investors and communicators. The regulator has yet to publish the full details of its guidance, so much of the […]
Full story: The emerging self-distribution news model
Advertising, Marketing, Online Media, Public Relations, Social Networks, Web

A brand dilemma for Guinness

By

Neville Hobson

•

1 August 2008

What do you do when you find some user-generated content in which your brand has a starring role that’s being talked about in various places online – a viral effect – yet gives you a bit of a dilemma in how that content portrays your brand? This is a dilemma facing drinks conglomerate Diageo in […]
Full story: A brand dilemma for Guinness

The Hobson and Holtz Report – Podcast #368: August 4, 2008

Vote in PR Week blog contest

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No authenticity in slick BA ads for T5

The Hobson and Holtz Report – Podcast #368: August 4, 2008

Vote in PR Week blog contest

The emerging self-distribution news model

A brand dilemma for Guinness

Welcome

Prime Topics

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Podcasts

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