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  • Communication, Public Relations, Social Media

    Smart blogger relations

    By

    Neville Hobson

    •

    7 July 2008

    There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right. I’ve written here a few times on this topic which I tend to refer to as PR spam. Good examples are fewer to find but when you do, you […]

    Full story: Smart blogger relations
  • Business, Entertainment, Gadgets, Hardware, Marketing, Mobile, Public Relations, Workplace

    Print on the go with Polaroid PoGo

    By

    Neville Hobson

    •

    6 July 2008

    I met with some folk from Polaroid and PR agency Clarion Communications last Thursday evening to see and talk about the latest product Polaroid has just launched in the UK – the Polaroid PoGo. This portable device you see pictured here – about the size of an iPod Classic but a bit thicker – is […]

    Full story: Print on the go with Polaroid PoGo
  • Experiences, Humour, Personal Development, Sport

    Baseball for dummies

    By

    Neville Hobson

    •

    5 July 2008

    A definite highlight of my trip to Chicago last week was a visit to Wrigley Field to see a baseball game. My first ever such visit took me to the home of the Chicago Cubs to see them play the Baltimore Orioles. As you may imagine, an Englishman watching a baseball game in America without […]

    Full story: Baseball for dummies
  • For Immediate Release

    The Hobson & Holtz Report – Podcast #359: July 3, 2008

    By

    Neville Hobson

    •

    4 July 2008

    Content summary: Shel and Ryan Williams have reviewed Groundswell; an interview with the Media Bloggers Association’s Robert Cox is set for next Tuesday; Dan York reports on identi.ca, among other things; CustomScoop presents the Media Monitoring Minute; News That Fits: UK opens gigabytes of data to a public mashup competition; UK and US unions merge […]

    Full story: The Hobson & Holtz Report – Podcast #359: July 3, 2008
  • Mainstream Media, Marketing, Podcasting, Radio, Trends

    Podcasts boost radio listening

    By

    Neville Hobson

    •

    3 July 2008

    One of the reasons I often hear as to why podcasting took off in the US is because of the poor choices available from radio. Homogenized content and script-reading presenters wherever you listen are among the anecdotal statistics thrown about. It’s never really been like that here in the UK. I think we still have […]

    Full story: Podcasts boost radio listening
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